Constant Contact
Constant Contact : Simplify Your Email Marketing
Constant Contact is a leading email marketing platform that helps businesses, nonprofits, and individuals create, send, and track effective email campaigns. With its user-friendly tools and robust features, Constant Contact enables users to build and manage email lists, craft visually appealing emails, and measure the performance of their marketing efforts.
Get 40% off 3 Months or a Free Trial Constant Contact
Key capabilities of Constant Contact include:
- Email campaign creation with pre-designed templates and a drag-and-drop builder
- Subscriber management and list segmentation
- Automation and workflow features like welcome series and abandoned cart recovery
- Detailed analytics and reporting to track campaign performance
By combining these features with responsive customer support and a wide range of integration options, Constant Contact empowers users to elevate their email marketing strategies and drive business success.
Pricing Plans
Constant Contact offers a range of pricing options to accommodate businesses of all sizes and email marketing needs. The platform’s subscription plans are designed to provide scalable features and functionality as your contact list grows.
At the entry level, Constant Contact provides a cost-effective solution for small businesses and startups looking to get started with email marketing. The base-level plan includes access to Constant Contact’s core email tools, such as customizable templates, contact management, and basic reporting.
For larger organizations or those with more advanced email marketing requirements, Constant Contact’s higher-tier plans unlock additional capabilities. These include enhanced segmentation, powerful automation workflows, and more detailed analytics to help drive better campaign performance.
Constant Contact also offers specialized pricing for e-commerce businesses, providing specialized features to support online retailers, such as abandoned cart recovery and product recommendations.
Regardless of the plan you choose, Constant Contact’s pricing is transparent and straightforward, making it easy to select the right subscription based on your unique email marketing needs and contact list size.
Email Marketing Features
As a leading email marketing platform, Constant Contact offers a robust set of features to help businesses create, send, and optimize engaging email campaigns. These features are designed to streamline the email marketing process and drive better results for users.
At the core of Constant Contact’s email marketing capabilities are its customizable email templates. Users can choose from a wide selection of mobile-responsive templates, which can be further customized with their own branding, images, and content to create visually appealing emails.
Beyond the template library, Constant Contact also provides advanced tools for list segmentation, allowing users to target specific audience groups with tailored messaging. This helps ensure that the right messages reach the right people at the right time.
To help automate and scale email marketing efforts, Constant Contact offers powerful automation workflows. Users can set up triggered campaigns based on subscriber actions, such as welcome messages for new signups or abandoned cart reminders for e-commerce customers.
Constant Contact’s email marketing features are complemented by robust reporting and analytics, enabling users to track the performance of their campaigns and make data-driven decisions to optimize future efforts.
Overall, Constant Contact’s comprehensive suite of email marketing tools empowers businesses of all sizes to create, execute, and measure effective email campaigns that drive results.
Contact Management
Effective contact management is at the heart of successful email marketing, and Constant Contact provides a powerful set of tools to help users organize and maintain their subscriber lists.
At the foundation of Constant Contact’s contact management capabilities is the ability to easily import and organize contact data from various sources, such as CSV files, online sign-up forms, and third-party integrations. This makes it simple to bring all of your contacts into the platform and begin building your email marketing audience.
Once your contacts are in Constant Contact, the platform offers advanced segmentation and list management features. Users can create custom contact lists based on a range of criteria, such as location, interests, or past engagement. This allows for the delivery of highly targeted and personalized email campaigns.
Constant Contact also provides robust contact profile management, enabling users to store detailed information about their subscribers, including their preferences, purchase history, and other relevant data. This helps ensure that businesses can deliver the most relevant and valuable content to their audience.
By streamlining contact management, Constant Contact empowers users to build and maintain high-quality email lists, laying the foundation for effective and impactful email marketing campaigns.
Template Selection and Customization
A key component of Constant Contact’s email marketing offering is its extensive library of customizable email templates. This feature allows users to quickly and easily create visually appealing, branded email campaigns without the need for advanced design skills.
Constant Contact’s template selection spans a wide range of industries and use cases, from newsletters and product promotions to event invitations and holiday greetings. Users can browse through the template gallery and select a design that best fits their brand and messaging needs.
Once a template is selected, Constant Contact makes it simple to personalize and customize the content. Users can easily swap out images, update text, and adjust the layout to align with their brand identity and campaign objectives. The platform’s intuitive drag-and-drop editor empowers even non-technical users to create professional-looking emails.
Constant Contact’s template customization capabilities also extend to the mobile-responsive design of the emails. This ensures that the emails display correctly and provide an optimal user experience across all devices, helping to maximize engagement and conversions.
By offering a robust template library and flexible customization tools, Constant Contact enables businesses to create visually captivating email campaigns that effectively communicate their brand and message to their audience.
Analytics and Reporting
Constant Contact’s email marketing platform provides comprehensive analytics and reporting capabilities to help users track the performance of their campaigns and make data-driven decisions.
At the heart of Constant Contact’s analytics offering are detailed campaign reports that provide a wealth of information about the reach, engagement, and impact of each email sent. Users can access real-time metrics such as open rates, click-through rates, unsubscribe rates, and more, allowing them to quickly identify which campaigns are resonating with their audience.
Beyond the campaign-level data, Constant Contact also offers powerful tools for tracking subscriber behavior and list health. Users can monitor subscriber growth, view subscriber activity, and identify disengaged contacts, all of which can inform list-building and segmentation strategies.
To help users gain deeper insights, Constant Contact’s reporting features also include the ability to create custom reports and analyze data trends over time. This empowers businesses to uncover valuable insights and make more informed decisions about their email marketing efforts.
By providing comprehensive analytics and reporting, Constant Contact equips users with the data they need to optimize their email marketing campaigns, improve subscriber engagement, and drive better business results.
Integration Options
Constant Contact’s email marketing platform is designed to seamlessly integrate with a wide range of third-party tools and applications, allowing users to extend the platform’s functionality and create a more cohesive and efficient marketing ecosystem.
One of the key integration capabilities of Constant Contact is its ability to connect with popular e-commerce platforms, such as Shopify, WooCommerce, and BigCommerce. This integration allows businesses to automatically sync their product catalogs, customer data, and purchase history, making it easier to create targeted email campaigns and track the impact of their efforts on sales.
Constant Contact also integrates with various customer relationship management (CRM) systems, including Salesforce, HubSpot, and Zoho CRM. By connecting these platforms, users can leverage customer data and insights to personalize their email communications and streamline their lead nurturing and sales processes.
Additionally, Constant Contact offers integration with web form builders, social media platforms, and other marketing tools, enabling users to create a more cohesive and data-driven marketing strategy. These integrations help to eliminate data silos, improve workflow efficiency, and unlock valuable insights that can drive better business outcomes.
By providing a robust set of integration options, Constant Contact empowers businesses to build a comprehensive, data-driven marketing ecosystem that seamlessly connects their email marketing efforts with other critical software and platforms.
Pros and Cons
Pros:
- Ease of Use: User-friendly interface for creating email campaigns.
- Template Library: Wide range of pre-designed email templates.
- Email Editor: Robust tool for customizing and personalizing email content.
- Segmentation: Allows for targeted and effective email campaigns.
- Analytics: Provides advanced insights into email campaign performance.
- Email Deliverability: Reliable email delivery.
- Integrations: Connects with various third-party tools.
Cons:
- Affordability: Perceived as less affordable compared to some competitors.
- Automation: Limited automation capabilities compared to more advanced tools.
- UI: User interface may not be as visually appealing or intuitive.
- Email Template Quality: Templates may lack customizability.
- Design & Spam Testing: Less robust features for design and spam testing.
- Signup Forms & Landing Pages: Capabilities may be more limited.
- Customer Support: Quality and responsiveness may not meet all user needs.
Customer Support
Phone Support:
Call +17814728120 for direct support, available
Phone Hours
Monday-Friday…………………………………………………8am – 8pm ET
Saturday…………………………………………………………..10am – 6pm ET
Live Chat With an Expert!
Chat Support:
Access live chat through the Constant Contact website during regular business hours.
Email Support:
Send an email to support@constantcontact.com and expect a response within 1 business day.
Self-Help Resources:
Use the online Help Center and Community Forum to find answers and get assistance.
Social Media:
Reach out to @CTCTSupport on Twitter/X or the Constant Contact Facebook page.
The phone and chat options provide the fastest response, while email and self-help resources are good for non-urgent inquiries. Choose the method that best fits your needs.